We Turned A Meme Page Into A Luxury Brand (Picante Interview)

This week, founders of luxury clothing brand Picante, Jude and Saam, join Jordan to talk about the evolution of their clothing brand. Having a social-native approach to fashion, the pair discuss their origin story: from meme page, to merch to luxury product - they have a hugely successful product launched and promoted by creators. From coworkers at Burberry to now co-founders of two years, some of their social campaigns include the viral 'Class of 2022' which saw them collaborate with influencers Flossie Clegg, Lewys Ball, Issac Carew and many more. Jordan delves into their strategy and inspiration behind the campaigns, and the value and credibility creators have brought to their brand.

00:00 - 03:00 - How Picante began
03:00 - 04:00 - Their marketing campaigns
04:10 - 06:20 - How they work with creators
06:20 - 09:09 - Misunderstandings between the costs and the audience
09:09 - 13:25 - What they learnt from working at Burberry & what their roles were there
13:25 - 16:35 - Campaigns they've launched with creators
16:35 - 18:55 - Launching a Picante cocktail
18:55 - Creators they love at the moment

Jude and Saam's favourite creators right now:

Jude's: Mateo The Pasta Man: https://www.youtube.com/channel/UCHuETi6--uh8-g-_7fdEJhw

Saam's: Gstaad Guy: https://www.youtube.com/@GstaadGuy/videos

You can find more UNBOXED content on social @unboxedwithjordan.

A Listen production, with Arcade Media.

About UNBOXED:
The UK’s leading creators, content strategists, creatives and curators sit down with co-founder of Arcade Media and manager of The Sidemen (130M+ followers), to unbox the creator economy and reveal the blueprints for success. This is the show which takes you inside the biggest content and viral moments to understand how they came to be and provide an invaluable roadmap: whether it’s how to retain your audience, or how to break that first major brand deal. UNBOXED is the ultimate resource for anyone looking for success in social media and content creation.