OEM vs Dealer: Who Owns the Customer EP 64 Challenges in the Automotive Industry for Dealers and OEM

We talk to Andreas Walker CEO from UON Global on the relationship between the dealer and the OEM (Original Equipment Manufacturer), how this is changing and who actually owns the customer. Andreas goes into detail about how UON Global provides tools to manage the adult to adult relationship between dealers and OEM's.
#automotive #digital #businessimprovement

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Andreas also talks about the latest trends and challenges facing the automotive industry and how digital tools can paly a significant part in improving business outcomes in this space.

00:00 Introduction
02:14 Andreas Walker and UON Global
05:59 Trends in the Digital Space with Regards OEM and Dealer
19:43 Actions Dealers and OEM's can take to control the customer
23:43 What tools are available
27:57 Analysis of data
33:27 Accountability and performance measurement
35:42 What is UON Global doing for the future
39:12 Summary

More information can be found at
https://uon.global/

Should you wish to find more information on the books we recommend click the link below:
The 7 Habits of Highly Effective People 30th Anniversary Edition
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The Speed of Trust: The One Thing that Changes Everything
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Renegades: Born in the USA
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