Is Revenue Strategy Just a Pipedream for Most Hotels?

Welcome to another of our Coffee Time chats. In this discussion we are joined by:
???? Neville Isaac of Beonprice (https://bit.ly/3u2VT8p)
and
???? Karin Van Rhee of Juyo Analytics (https://bit.ly/3hJp51x)

Please note, both Beonprice and Juyo Analytics are Expert Partners (https://bit.ly/32FLILD)

In this conversation, we discuss with Neville and Karin whether revenue strategy is just a pipedream, for most hoteliers.

We look at how old fashioned and outdated approaches to revenue management, or more accurately pricing, continually hold back the evolution to revenue strategy.

We explore what is needed if we are to truly free the revenue manager to be strategic and ask what actually is revenue strategy?

Finally, we consider how tired old metrics ensure we repeat the same thing over and over and how we should be asking more enlightened questions around who is our most profitable guest and what % of bookings do they represent?

Without changing the focus, the questions asked, and metrics measured, surely revenue strategy just exists as another recurring seminar topic.

Hope you enjoy the discussion ????????

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???? Here are the video chapters:
00:00 Video Start
03:04 Guest introduction
06:10 Outdated approach to revenue management
15:44 How do we free up the revenue manager
18:44 What does strategic revenue mean
28:00 Do I know which guests are most profitable
39:15 Time to look at different metrics
45:18 Technology as an integrated total profit platform
48:45 Wrapping up
52:09 Subscribe and more videos

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