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Bass FORMS Conference, Day 1, Room 1: Welcome, Privacy, Attention, Motivating and Keynote


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The Frank M. Bass – UT Dallas Frontiers of Research in Marketing Science Conference (UTD FORMS) was held virtually on February 25 – February 27, 2021.

Welcome from Dr. Varghese Jacobs,

Paper 1: "Privacy Rights and Data Security: GDPR and Personal Data Driven Markets" Authors: Tony Ke, K. Sudhir

Paper 2: "Advertising Content and Viewer Attention: The Role of Ad Formats" Authors: Anthony Dukes, Qihong Liu

Paper 3: "Motivating Bold Actions" Authors: Fei Long, Kinshuk Jerath

Beginning of Keynote Speaker: Dr. Chintagunta: beginning around the 3:40:40 time stamp
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